About Tend

Our Birth Story

Tend was born out of our shared frustration with the state of birth in America.

After her own transformative pregnancy journey, Tamara began to research the history of birth across cultures and write a book about it. She called in Sophia, who was thinking about getting pregnant, to help dream up what the book could be. Together, they realized a shared calling to offer grounded, affirming, and spiritually nourishing content to others.

Tend is what we wish we'd had during our pregnancies—a sentiment we hear echoed by countless women. We hope you feel seen, supported, and celebrated on your unique journey. We hope you feel invited more deeply into your body, your wisdom, and your relationship with life.

Tamara & Sophia

Our Values

COMMUNITY is essential

CONNECTION is inextricable

ANCIENT WISDOM is emergent

DIVERSITY is abundance

AWE is an invitation

Founding Team

Tamara Day Shriver
Tamara
Day Shriver
Co-Founder & CEO
Sophia Chitlik Abram
Sophia
Abram
Co-Founder & Advisor
Torrey Cramer-Elsner
Torrey
Cramer-Elsner
Content and Community CARE
Heather Wilson
Heather
Wilson
Operations
Cyronne Counts
Cyronne
Counts
Research

Wisdom

Council

Our work is grounded and inspired by the many elders, wisdom keepers, relatives, and midwives who have held us in our own journeys and who have worked for generations to protect and embody women's sovereignty and wisdom.

We are especially grateful to our Wisdom Council for their insights, encouragement, collaboration, and example which tends the ground for us and for future generations.

Therese Jornlin
Therese
Jornlin
Darryl Slim
Darryl
Slim
Sarita Bennett
Sarita
Bennett
Ashley Gates Jansen
Ashley
Gates Jansen

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